I Admit That I Applaud Apple…Again

Apple recently released the latest version of its iPhone, the iPhone 4. The company’s performance this quarter? Better than expected.

Kudos to Steve Jobs, Jonathan Ive and everyone else at Apple.

Look how far you’ve come. People seem to forget your status as the underdog just a decade or two ago.

I remember.

I remember being reluctant to switch from the industry leader, to move from a PC to a (gasp!) Mac. The PC was king. IBM was a player — a blue chip/work-there-for-50-years-get-a-pension-and-a-gold-watch company. In fact, I remember having IBM as a client, touring a facility in Poughkeepsie, New York and marveling at the mainframes.

What a different world it was. It was all about the software. Or so some people thought.

Who predicted that you would be bigger than Microsoft?

Not many.

But you are. I consider it a magnificent accomplishment, worthy of some applause and respect.

Instead, you get an uproar over death grips and faulty antennas.

Many (most?) iPhone owners don’t mind a little frustration and imperfection.

My guess? The vast majority of iPhone 4 owners (okay, well, at least my husband and I) believe the product is marvelous. Beautiful and efficient. Elegant and powerful.

Yet some critics delight in their schadenfreude over a pseudo furor that’s actually relatively insignificant.

Why?

It leads me to wonder (with some degree of sadness) why people like to knock other peoples’ success. Why they expect (demand?) perfection and then pounce (shine a spotlight on it?) when they discover the slightest flaw.

I believe in a principle of abundance, where people support one another and trumpet the greatest achievements of friends, family members and respected colleagues, then support them and encourage them through hard times or whenever they stumble.

So I applaud you, Apple.

And you know what?

The iPhone has improved the quality of my life. I often forget that it’s a phone because that’s the least important part of the device. People who don’t use the iPhone don’t understand that fact. It’s not about the telephone. Even the word, telephone, is so…last millennium.

Now, it’s all about the apps…and the developers’ passions. Not to mention the passion of each and every iPhone owner. Each device is so customized, so specific to each user that it becomes special. Each owner makes it special, depending on his/her own interests, needs and passions.

Oh, and FaceTime?

It’s now. It’s tomorrow. It’s very Jetsons. And it works. Simply. It helped me endure some recent trips away from my family. Heck, it made them feel as if they were right there with me. It affected our quality of life. It brought us immeasurable joy.

So forget about those naysayers, haters and foes.

Congratulations on another extraordinary creation.